Adrienne Shaw authored the 2011 article Do you identify as a gamer? Gender, race, sexuality, and gamer identity.
- Fall 2012 onward - assistant professor, Temple University, Department of Broadcasting/Telecom/MassMedia (BTMM) 
- 2012 - postdoc, Colorado State University, Department of Communication 
- 2011 - postdoc, University of Pittsburgh, Department of Communication 
- Fall 2010 - visiting fellow, Mudra Institute of Communications, Ahmadabad, Gujarat, India (MICA),  which describes itself as "the premier management institute in India renowned for creating leadership in Strategic Marketing and Communication." 
- 2010, Ph.d, Annenberg School for Communications
- Putting the Gay in Games - Cultural Production and GLBT Content in Video Games, Games and Culture, Volume 4 Number 3, July 2009
- What is Video Game Culture? Cultural Studies and Game Studies, Games and Culture, 2010
- Do you identify as a gamer? Gender, race, sexuality, and gamer identity, New Media & Society, 2011
Gamer identity Edit
In Do you identify as a gamer?, Shaw finds that:
Identity as a gamer intersects with other identities like gender, race, and sexuality. Negative connotations about gaming lead people to not identify as gamers, and even to not play video games.
In particular, Shaw finds that women who play video games are less likely to identify as "gamers".
In her conclusion, Shaw discounts attempts to target minority demographics as counterproductive and calls instead for marketing video games as a normal activity enjoyed by all demographics.
... targeting groups on the basis of essentialized notions of identity ... marks those groups as peripheral gaming markets; it does not create a more diverse video game market ... Normalizing video games for all audiences, finding ways to emphasize their ‘everydayness’ in contemporary media culture, is a more productive approach to demands for representation.