Intent Media is a UK-based publisher founded by Stuart Dinsey in 1998 and registered to Stuart O'Brien. Hilary Cole was the financial director. Its properties include MCV.

Intent Media was sold to Wicks Group subsidiary Newbay Media in December 2012. Dinsey and Cole went on to form Zenit Media.

Relationship to Dorito Pope incident Edit

In October 2012, Eurogamer writer Robert Florence wrote on several issues including the Dorito Pope incident. In this article, Florence wrote about Lauren Wainwright of Intent property MCV without seeking comment as required by UK media law. Wainwright complained and Eurogamer fired Florence the next day. [1]

References Edit

  1. RevStu, The Wainwright Profile,

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